Igcizelela ukuhlolwa kwangaphambi kwekhwalithi enqubeni yokukhiqiza isivalo, ithola iziphetho zokubukeka kwesivalo (njengemihuzukwana, ukushoda kwezinto, ukugobeka) nokuhlukahluka kobukhulu (njengobubanzi bangaphakathi, ububanzi bangaphandle, ukuphakama) ngokusebenzisa izithombe ezibonakalayo. Ukusekela ukuhlolwa okusheshayo kwezinhlobo eziningi zezivalo, kusiza izinkampani ukuthi zinqabe imikhiqizo enesici ngaphambi kokuhlanganiswa kwesivalo, kunciphisa izindleko zokulungisa enqubeni elandelayo yokukhiqiza.